P1 pre - production materials for a planned original print media product

Meaning & Purpose : In this unit, I will demonstrate how my printed advertisement were inspired. Also I will show my preference of photo shooting style & location  

In this Unit 14, I am going to do an sports drink advertisement. The product is called "Vox La Vista". Advertisement is one way to promote the product to public and therefore the advertisement must looks attractive, dynamic and include a company logo.

To outstand with the current existing adverts in the market. I have to create an advertisement which has a very similar format to com

The printed version of advertisement will be appear on the magazine, street and vehicles. It will expose more to the public and promote it to the public. Our main target audience of this advertisement will be teenagers, mid-age adults and people who love doing sports.

Example 

Those are the advertisements that I would like to follow to shoot in a very similar style. All the advertisements looks very dynamic and successfully catch people attention. The advertisement content suitable for all age group of people.

Mood Boards

Different colour represent different meaning, it is important to identify which colour suit best into my advertisement. After different research, I think dark colour will be appropriate as it usually present aggressive and coldness etc.

Below are the colour that I had researched more detail for the most main stream colour 

Draft layout 

These were my concept idea for my printed version of advertisement. The content will be relate to the    film advertisement for example boxing,  jogging and working out both inside and outdoor.

 Bosco will be boxing in the gym room with his trainer. Slogan and company logo place on top. A close up shot could also be use to capture this image.

Bosco is boxing with a sand bag. Slogan and company logo can be place at the side. A medium close up can be use to capture this image.

Bosco is working out in the gym room. There is a blackboard in the gym room. Company logo can be write on it and capture this image. A wide camera angle can be use to capture this image.

Bosco is jogging in the astro. The idea of this is to capture few different image and combine all the image together through photoshop. The slogan and the company logo can be place at the front and the end of the image. The model should be less fill opacity each time. 

Date

Because I want to link the both advertisement together. The photo shoot will be done at the same time when filming around the school. It will be shoot between 23/09 - 24/09. 

Location 

 In the squash centre, I can use this area to shoot Bosco boxing. The room had a bright lighting system. It is easier for me to capture a bright and detail image inside the squash centre. 

In the astro, I will be using to shoot Bosco jogging around and outdoor workout. Around the astro, there were plenty of spot lights. It can make good use of the strong light either taking a bright image or heavy shadow image.

In the gym room, I will be shooting Bosco working out such as squad and bench press. A close up show could be use to capture the image. The dim environment in the gym room can carry out a fear effect for the image. 

Launch Date

It is important to aim the target audience at the right time, therefore the printed version advertisement will launch between February and August. As it is the peak season for sporting. 

Layout 

Below I had drew out some concept idea of how the advertisement can be layout, place to put the company logo and slogan etc. These drawing will also guide me for better quality outcome of photo shooting.